Optin Resource

Welcome to the Lake Shark Opt In Resource 


To mass email your clients you must use an Email Marketing provider to do it legally. Here is a great article explaining SPAM and the Canned SPAM ACT of 2003. READ HERE.

Mail Chimp | FREE Version

Use their easy drag and drop designer to create campaigns that match your style. MailChimp’s robust marketing automation makes sure your emails get to the right people at the right time. Target customers based on behavior, preferences, and previous sales. Delight your fans with a free gift. And when you’re finished, get in-depth reporting insights to make every automated series you send better than the last.


All the tools you need to send emails the right way. Email is perfect for keeping your brand top of mind and staying connected with those who make a purchase, read your blog or meet you in person. And when you join the community where email automation began, you get access to all features and a team that’s 100% devoted to your success.

iContact | FREE TRIAL

Growing your business is easy with iContact’s email marketing solution. Go from signing up to sending your first message in minutes. No marketing experience required, no strings attached. Professionally designed email templates. Easy-to-understand tracking and reporting. Award-winning product and support. Plans for every budget


Evernote |  FREE

Use Evernote to collect information from anywhere into a single place. From text notes to web pages to files to snapshots, ever ything is always at your fingertips. Share your notes and collaborate on projects easily. You can organize by folders or searchable tags. Have a tag for each of your blog categories or ideal customer needs to make content creation time a snap.

Google Calendar |  FREE

Organizing your schedule shouldn’t be a burden. With Google’s free online calendar, it’s easy to keep track of scheduling in one place that syncs over all devices.

Schedule all your milestones and important dates (like rough draft due dates, publish dates and goal time lines). Schedule events and make them REAL. It’s easy to let things pass if they are not scheduled, and being sent as reminders.

Google Docs |  FREE

Create and share your work online and access your documents from anywhere. Manage documents, spreadsheets, presentations, surveys, and more all in one place. Access your docs when you’re away from your desk with two-way syncing to your phone or tablet. Make this your place to write your rough drafts to edit from any place. Write when time availability and inspiration strikes.

Pinterest |  FREE

Pinterest is not just for recipes and decorating. It is a power ful visual tool that you can use to find ideas for all your proj ects too. Create a board for your big blog ideas and have your research and inspiration all in one place. You can even make your boards secret, so that you are not sharing your “work in progress.”

Pocket |  FREE

Surfing the internet and find a useful resource, inspiration or something to check out later. Add it to Pocket right from your browser and save for review later.



GIMP is the GNU Image Manipulation Program. It’s a FREE photo editing software. It is not as powerful as Photoshop but for a free program it packs quite the punch. Easy to use and offers step by step tutorials that will m ake you a master in no time.

PicMonkey | FREE

PicMonkey’s got what you need in a free, web-based photo editor . Features include one-click effects and filters, designer fonts add text to photos, cool overlays, textures, and frames, touch up tools like wrinkle remover and airbrush. PLUS Facebook or Twitter cover photo templates. Great for Pinterest images too.

Pinwords |  FREE

Pinwords is an app that lets you instantly add captions and text to your images. Instantly share on Pinterest, Tumblr, Facebook, and more!

Piktochart |  FREE version

Piktochart helps you to create infographics, share and get results in 3 easy steps. No design experience required and free to start.

Recite |  FREE

See those beautiful quotes all over the internet, being shared left and right? Who has time to make all those? Want a little secret? Sites like Recite make it too easy to copy and paste a quote, push a button and voila! Masterpiece ready to share. Database of quotes available if your inspiration is lacking.

Resize.it |  FREE

Photos taken with your camera or phone are too big to just pop on your website. To keep your website lean and mean you have to downsize those photos asap.

And no need to buy or bust out expensive photo editing software. Resize.it is a quick, no fail way to resize photos that will not only look killer on your blog, butkeep it loading fast too, because no one likes a slow website.

 Slideshare |  FREE version

SlideShare is a huge knowledge sharing community, essentially sharing slide shows. Whether it is a quick and easy demo or a detailed instructional masterpiece Slideshare has it all. You can share your presentations on all social platforms, embed them on your blog, have them publicly available or keep them private. This makes it a go-to-tool for content development and distribution.

More Resources will be added. If you have questions please contact me here.