Marketing Guides

SMART MARKETING
Authority

 

Be viewed as the obvious choice among your competition

The Keys to Smart Marketing – Authority

Customers want to do business with those they know, like and trust.

The best way to begin that process and show prospects that you can help them is to showcase your authority.

Every business owner should strive to exhibit their expertise and authority across all of their advertising channels and among each touch with prospects.

This can be done in a way that is both welcomed and educational to the prospects and when done properly will elevate your status among your competition leaving them irrelevant.

Your authority allows you to be the obvious choice in a crowded market.

 

Authority includes:

  • Branding
  • Website
  • Social Media
  • Brochures, E-books, and other marketing materials
  • Videos
  • Audio and Podcasts
  • Interviews
  • Published Books
  • Magazines
Smart Marketing by Torie Mathis

👇 Learn about each part of SMART Marketing 👇

SALES PROCESS

MESSAGE

AUTHORITY

RELATIONSHIP

TRAFFIC

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