Lake Shark coordinates the branding and marketing mix of two sister brands – Dodge Park and the Oasis at Dodge Park, located in Worcester, MA.
The challenge here is to keep each brand distinct but allow them to work together to deliver a strong and impactful message. These are details that can get lost with in-house marketing or can fall to the wayside after time. LSM tightens the reigns on consistency to concrete a strong marketing presence online, in print and via social media.
These flyers were designed to be disseminated electronically and in print.
Are you looking to solidify your marketing consistency to demand more attention in your market?
Consistency in branding is on of the best ways to heighten your know-like-and-trust factor and increase leads, sales and build a larger base of fans. Branding is the glue in marketing that strengthens the relationship between you and your audience.