Three things to consider for your website

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shutterstock_309039752Let’s start with the basics.

If you own any type of business, you need a website.  A website is one of the most important investments your business will make.  Most people however do not take the time to do their homework to find the right company for their website design.

What we have discovered is businesses are either overspending or underspending on their websites, and many have no idea what they’re doing or why. Your business, whether it is big or small should start off with a good and solid website.  It will remain one of the core components that reflects what your company represents. Listed below are some of the reasons you should consider Lake Shark Media to help you design your web site:

1. Don’t overlook a good design.

First impression is important when promoting your business. Right away, potential clients can judge your business from your web site. 

If you can find what you’re looking for quickly and easily, it means the website has been designed well, with usability in mind. And usability is made of a sum of characteristics which make the navigation of the users really easy to handle when they enter a website.

The design of a website is important because it affects how quickly visitors can find what they are looking for.  If it is difficult or frustrating, the visitor will leave and try on another site – and that is a lost opportunity.

A good design will be easy to understand and navigate, helping potential customers find what they need and taking you one step closer to making a sale or getting in touch.

2. Use content that can be translated globally.

Your website is local as well as global.

Optimizing your website’s text for global access goes beyond limiting the number of graphics that utilize text — you also want to make sure your layout can survive machine translations.

Most modern websites that use dynamically generated content will flow correctly when converted to another language, but certain elements may have display problems, and it is important to test your site using a machine translation service to get an idea of how elements are displayed.

3.Don’t overlook maintenance on your website.shutterstock_300534176

Many clients do not understand the importance of maintenance on their site and they think they don’t need it. The fact is, you do. Many attacks on websites are done in an effort to inject malicious code into your site. This malicious code may be written to inject malware into your visitors’ computers, or more blatantly, redirect them to another site loaded with malware. Your visitors come to you because they trust you as a source. By being part of the attack chain, you are amplifying the attack and damaging your own reputation on the Web.

Another common scenario we see is that an attacker will exploit a vulnerable website in order to use the resources in another downstream attack. One website site spewing spam to a list is bad enough. But 10,000 of them is a pretty good foundation for a denial-of-service (DoS) attack.

The most impactful thing that comes from this is that it is you, as the website owner, who will feel the backlash most painfully from this. Your ISP or hosting company may shut your site down. Your domain name may get onto one of the many industry blacklists. And your potential customers may see warnings in their browser telling them that your site is untrustworthy.

So how do you as a business owner protect your site? 

The key is maintenance.

You have to commit to ongoing maintenance on your website that will ensure that you are always at the latest version of PHP, WordPress and any plug-ins or themes you have chosen to use. The trap here is now you are going to be forced to make one of two choices: either you have to gain the skills to maintain your WordPress site or you are going to have to outsource this work to a company you can trust.

As a small business owner, it is tempting to try to control your costs by doing it yourself, but you do so at the risk of diverting precious time and effort away from your core business. Your business expertise is better spent on bring great product or content to the Web, in my opinion. Leave the maintenance upgrades to folks who have made that part of their core business. 

Overall, a website’s design will make the visitor decide whether to stay and take action or leave. 

It will need to create trust, make sense and allow people to find what they need quickly and easily – while doing what you want them to do.

Of course, there’s more to a website than looks – like coding standards and cross-platform compatibility – but those are things that site visitors don’t see that a web developer like Lake Shark Media takes care of for you.

 

If you're ready to grow your business with smart marketing you can:

1. Request a free consultation here for design and marketing services

2. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

3. Take a Smart Marketing Course or get access to the Smart Marketing Vault

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to create a business and life they love at toriemathis.com

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