Relationship

The Keys to Smart Marketing

When a customer first finds your business, whether it be online, in person or by referral they are likely not to be ready to commit yet.

This is where the Smart Marketing principle of Relationship Building comes into play. By offering prospects a way to connect with you, in a nonthreatening, easy way you can open the door to them getting to know, like and trust you. As you nurture the relationship with them, they are more likely to do business with you.

Relationship Building is also beneficial for current customers as it makes them more likely to not only buy from you again but to refer you to friends, family, and colleagues as well.

Relationship Building includes:

• Freebie Offers and Lead Magnets
• Social Media
• Video and Audio
• Email Marketing
• Guides, E-Books, and Magazines
• Facebook and Instagram Live Videos

If you would like to learn more about how you can grow your business with Smart Marketing and want to set up your Relationship Building you can request a consultation with Lake Shark Media here.