Social Media Marketing

The Pros of Social Media Marketing

Social media marketing is pretty much a requirement for all businesses and will need to be incorporated into your digital marketing strategy. The question is – how much? Here are some of the advantages of social media marketing.

Cost-effective

Social media platforms allow businesses to market their products and services, promote brand awareness, and engage with their audience for free. This, of course, does not include paid ad options. That said, many of the advertising options are affordable and allow you to expand your reach for the short term and gain exposure using highly targeted ads.

Immediate results

It takes a while to organically build your social media presence, but if you use paid ads, you will get fast results that you can measure in real time. Social media also provides immediate results, in the sense that you can connect with followers in real-time, which will prove beneficial at all stages of the customer journey.

Content can be quick and easy to create

You can quickly publish short form content that will appeal to your audience, with very little expertise required. Social media platforms help you create stories, host livestreams, add filters, develop ad campaigns, and more – all in a matter of minutes. Then, using a social media tool like Buffer, you can program your content weeks in advance and it will automatically be posted to your pages on the specified dates.

Build your brand

A new brand can quickly gain credibility on social media. An active and thoughtfully presented page will attract new followers and potential customers. It gives credence to your brand, products, and services, and people feel more comfortable purchasing from you. The content you share reflects your brand’s personality and people start to feel like they know you and what you offer.

‘Contagious’

Your content on social media has the potential to go viral. If you create interesting, valuable, or even fun content, your followers will want to share it with their network. This includes anything from a video of a compelling client testimonial and memes, to an educational infographic or article. So, even if you don’t have lots of people following you yet, if just one of your followers shares one of your posts, it has the potential to be shared multiple times over.

Connection

Social media is not only an effective way for you to connect with your audience, it’s a highly popular way for them to connect with each other. Social media has fantastic community-building potential, with people forging relationships with each other and with your brand, all brought together by a common interest or problem that needs to be solved. This connection also allows you to get to know your audience better and customize your content and products/services. Built-in analytics gives you valuable insight into your prospects and customers.

Is Social Media Marketing Right for You? 

Of all the digital marketing tactics, this one is pretty much a given. The question is, knowing the pros and cons of social media marketing, how much time will you dedicate to it? How many platforms will you spend that time on? What percentage of your digital marketing strategy will go towards it?

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