Digital Marketing for Salons: Get More Clients & Boost Your Business

As the old adage goes, a bad hair day is a bad day.

And for salon owners, a bad day can quickly turn into a bad business if they don’t keep up with the times.

In today’s digital age, having a strong online presence can make or break a salon’s success. That’s where digital marketing for salons comes in. By utilizing these strategies, salons can attract more clients, keep them engaged, and encourage repeat business.

So put those scissors down, grab a cup of coffee, and let’s dive into the benefits of using digital marketing for your salon.

Understanding Your Target Audience

Know Your Customers

Before you can effectively market your salon services, you need to understand who your customers are and what they’re looking for.

After all, not every hairstyle suits everyone (looking at you, mullets). So put your thinking cap on and dive into understanding your target audience.

Identify Your Ideal Customer

Start by asking some key questions. What age group are they in? What are their interests? What is their budget for salon services? What hair services do they typically request? Where do they live and work?

By answering these questions, you can start to develop a clear picture of who your ideal customer is and what they’re looking for in a salon.

Conduct Market Research

To get a better understanding of your local market, you need to conduct some market research. This can include analyzing your competitors: What services do they offer? What are their prices? How do they market themselves?

Survey your customers to learn what they like about your salon, what they think could be improved, and what services they would like to see offered.

Building a Strong Online Presence

Create a Salon Website

Every salon needs a website. Your website is your window display of your salon online and it should be visually appealing, easy to navigate, and provide all the information a potential client could need. Include information about your services, pricing, hours of operation, and photos of your salon and team.

Optimize for Search Engines

Having a great website is important, but it’s even more important that potential clients can find it. That’s where SEO (Search Engine Optimization) comes in.

Optimizing your website for search engines can improve your ranking in search results and make it easier for potential clients to find you.

Develop a Content Marketing Strategy

Content marketing is one of the best ways to improve your SEO and engage with potential clients. This can include blog posts, videos, and social media content that provide value to your audience.

For example, create a blog post on the latest hair trends or a video tutorial on how to do a certain hairstyle at home.

Engaging Clients Through Social Media

Create a Social Media Presence

Social media is another powerful tool for salons to connect with clients and attract new business. By creating a social media presence and sharing engaging content, you can build a community of followers who are excited to visit your salon.

Include lots of visuals such as photos and videos of your salon and your work.

Offer Incentives for First-Time Clients

Once you get potential clients to visit your website or social media page, it’s time to seal the deal and get them through your doors.

One way to do this is by offering incentives for first-time clients. Promote these discounts on your website, social media, and email marketing campaigns to get the word out.

Using Data to Improve Your Marketing Strategy

Track Your Analytics

By tracking website and social media analytics, conducting customer surveys, and using customer feedback to improve your services and marketing strategies, you can take your salon from good to great.

Utilize tools like Google Analytics to see which pages are most popular and which posts are getting the most engagement.

Customer Surveys & Feedback

Surveys are a great way to gather valuable data. These can be done in person, through email, or even on social media. Ask your customers about their experience at your salon to identify areas for improvement and get ideas for new services or promotions.

But digital marketing is only part of your smart marketing strategy. Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz. Get customized results on how to get smarter with your marketing – you’ll learn exactly what YOUR business should focus on, get customized recommendations on how to get the best bang for your marketing buck, and unleash your business’s true potential. It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business you don’t even need a lot of time.

What you need is to be smart, and digital marketing for salons is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com