There are a number of factors to take into consideration when prepping yourself and your company to approach the largest clients you’ll ever work with. Today we’re going to start with a brief look at the three paths every business faces and show you which one is the...
If you want to earn top dollar for your services, it’s clear you’ll first have to become the go-to expert in your niche. You’re likely already working toward that goal, and probably have been for some time, but if you’re not quite there yet, here’s how to jumpstart...
Do you worry that everything you teach or promote has been “done before”? Do you think you have nothing new to add to the conversation, or that everyone has “heard it all before”? Stop! This kind of thinking is the number one killer of new businesses, and it is...
In any business, you’ll spend a certain amount of time on clients who will never pay you. Website designers quote jobs that never come to fruition. Car dealers spend hours chatting up customers who will never buy. Book agents read countless manuscripts they will never...
Are you comfortable sitting behind your computer and marketing your business on social media or by using Facebook ads? You’re doing all the behind the scenes marketing work, right? Like blog posts, email marketing, creating your own marketing graphics, recording...
Keywords are the terms your ideal client is plugging into Google or another search engine when she needs an answer. “Family Therapy in Atlanta” and “accountant for attorneys” and “how to get a baseball scholarship” are all examples of keywords. Knowing the keywords...
