Harnessing Unique Strategies to Attract New Customers

The hunt for new customers is a never-ending mission for every business.

It’s crucial to always have a pipeline filled with potential clients to avoid the dreaded income roller coaster.

But how can you achieve this without dedicating all your time to lead generation? In this post, I’ll share six unique strategies to fill your pipeline with new leads efficiently.

Watch the video to dive deeper into each strategy.

Get Referrals

Referrals are gold for any business. They come from happy clients who vouch for your services. But don’t just wait for them to happen by chance; be proactive! Incorporate a referral request into your business processes. For instance, when you receive positive feedback, ask the client if they know anyone who might benefit from your services.

The impact of referrals is significant, with stats backing it up. Referred customers are 18% more loyal and 82% of small business owners cite referrals as their primary source of new business. The conversion rate for referred clients is incredibly high, with a 71% increase compared to non-referred ones.

Make referrals a systematic part of your sales process by including them in follow-ups, email marketing, and ongoing customer relations.

Social Media Groups

Are you active in social media groups? If not, you should be! These groups are buzzing hubs where people with common interests congregate. By being active in these groups, you increase your business visibility organically.

Facebook groups, for instance, have significantly better organic reach compared to standard pages. Engaging with groups dedicated to your industry or local community can introduce you to new prospects without spending a dime on ads.

Being a member of the right social media group can help raise your business visibility and allow you to directly interact with potential clients. Sean’s casual activities in Facebook groups brought in tons of business for us, proving the effectiveness of this strategy.

Speak at Events

Industry conferences, trade shows, and even online virtual events present excellent opportunities for brand exposure. Speaking at these events not only puts your business in the spotlight but also allows you to entertain and educate attendees, thus building trust and authority.

Travel isn’t always necessary, with virtual events on the rise, you can now get in front of your audience more than ever before. Volunteering to speak at events has connected me with hundreds of thousands of dollars and some of my favorite clients. Get a bit brave and seize these opportunities!

Hold Webinars

Webinars are fantastic tools for generating quality leads. They are low cost, can be attended by people from anywhere, and have high conversion rates, often converting between 5% and 20% of viewers into buyers.

In the Business-to-Business space, webinars are loved, with 91% of professionals listing them as their favorite type of content. Sharing your expertise through a webinar helps build a relationship with participants, making them more likely to purchase from you.

Guest Blog Posts

Writing guest blog posts can expose your expertise to a new audience. By contributing high-quality content to other websites or blogs in your market, you can reach potential clients who previously didn’t know about your business.

According to OptinMonster, 57% of marketers have gained customers through blogging. A strategic approach to guest blogging can significantly boost your lead generation.

Create Free Informational Products

Offering free informational products in exchange for an email address is an excellent way to build your subscriber list and potential client base. These products don’t have to be complicated; they can be simple, easy to create, and immensely valuable to your prospects.

Research indicates that giving potential subscribers a clear idea of the value they will receive can increase opt-in rates to almost 85%. Tools like the freebie ebook funnel template can help you get started quickly.

Finding new clients doesn’t need to be a complicated or time-consuming endeavor. With these six strategies, you can automate much of your lead generation and focus more on serving your customers and getting off the income rollercoaster.

Remember, this is just one piece of a smart marketing strategy. Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz. Get customized results on how to get smarter with your marketing – you’ll learn exactly what YOUR business should focus on, get customized recommendations on how to get the best bang for your marketing buck, and unleash your business’s true potential. It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business, you don’t even need a lot of time.

What you need is to be smart, and utilizing these customer-finding strategies is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com