Video: Why is Branding Important for Small Business?
Many small business owners wonder if branding is worth it for their small business. Are you wondering if branding is important?
Branding can get a bad rap, and it’s no doubt when we look at big business branding. Boatloads of cash dropped on commercials, billboards, and logos – yeah that’s not the same as good old small business branding.
With us little guys, we’ve got to do things a little differently because small business branding is extremely important, maybe even more important for small business than big business. Let me explain why…
In this video, I’ll cover:
How branding makes a good first impression
How a professional-looking brand breeds trust
Why brand recognition is important
How branding builds loyalty
How a strong brand helps you stand out
How branding can help you attract better employees
Why rebranding is a huge risk
How to create a strong small business brand
Why consistency is so important to your brand
How to ring storytelling to your branding
Why being authentic helps you brand
How to create a successful brand
Does branding really matter???
If you have any questions, leave a comment!
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ABOUT THE AUTHOR: TORIE MATHIS
Torie Mathis helps entrepreneurs grow their business with Smart Marketing. She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com
I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy!
You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.
What you need is to be SMART.
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