As you probably know by now, consistency is vitally important for any of your marketing efforts, but especially for LinkedIn.

How many times have you noticed that someone is really active but then disappears for months at a time?

Then, surprise, surprise, they show up again, but that’s short-lived, and within six weeks, they are inactive again.

What kind of feeling or impression does that impart, especially on an uber-professional platform like LinkedIn?

The easiest way to be consistent with any social media marketing is to create a plan: a checklist or action steps that you can implement every day. A simple way to remember all the things to check or do when you log in is to make sure you’re covering all your bases.

A daily action plan will help you remember everything, but it also saves time and prevents you from staring at your computer screen and not having any thoughts as to what to share or how to contribute to the groups you’re in.

1. Check For Any New Messages Or Network Invitations

You are not required to accept new invitations, especially from people whom you have never met or had any interaction with.

While some business owners think LinkedIn is a numbers game (the more connections you have, the better) others believe that the quality of your connections is more important than the volume of connections. The choice is yours.

2. Check Notifications

Here is where you’ll see birthdays, work anniversaries, or interesting content from your connections. Sending a personal note for birthdays and anniversaries is a nice touch to building that relationship and takes only a moment of your time.

3. Share Some Content

This is where a blank calendar grid or a planner comes in handy to plan your content-sharing strategy. Content includes articles, blog posts, videos, infographics, product graphics (such as eBook cover, webinar announcement, etc.), and so much more.

  1. Aim to create your own content and supplement that with curated content you find elsewhere that speaks to your point.
  2. Look at the calendar and plan for any holidays or seasons that affect your business or sales, and create seasonal graphics.

Creating this list of content ahead of time allows you to have the prewritten content ready to just copy and paste when you log in to LinkedIn.

If possible, outsource your content creation or block off time once or twice a week to create that content.

4. Visit And Participate In Groups

LinkedIn allows you to mingle within the confines of certain groups. These can be special interest groups, groups where you’ll find others in your field (aka competitors), or they will be niche-related, where you can find your target audience.

Participating in groups shows your expertise to others and puts you in a small spotlight, so people get to know about your specialty and services.

  1. Ask questions. Be a conversation starter.
  2. Give advice freely; don’t give away the whole premise of your signature class, but you can offer bits and pieces safely to show that you know what you’re talking about.
  3. Post as yourself, not as your brand.
  4. Participate first before posting. Show the other members that you’re interested in them as people.

Your name will stay foremost in people’s minds if you provide value in every LinkedIn post and by staying active in your groups.

Create a daily action plan that works for you, and then put it into action.

Engage your audience and provide value every time you post, and you’ll soon see growth in your connections and possible new sales.

Want to get SMART with your LinkedIn marketing?

Take the Smart Marketing Quiz and find out.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course


Torie Mathis | Learn Digital Marketing - imageTorie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at


Submit a Comment

Your email address will not be published. Required fields are marked *

im torie
Torie Mathis | Learn Digital Marketing - image

I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

Learn DIgital marketing with Torie Mathis
smart marketing checkup banners-02



Let's get smart with digital marketing. More clients. More money. More time.




We help entrepreneurs rise above the competition + grow their business.