5 Essential Steps to Jumpstart Your Local Business Growth

Content marketing is just one piece of the puzzle when it comes to a smart marketing strategy.

If you’re a small business owner looking to grow your business, you’ll want to pay attention to local marketing agency secrets that most businesses tend to overlook.

Let’s dive into the five secrets to jumpstarting your local business growth.

Consistent Brand Style and Logo

To ensure your business is recognized, trusted, and remembered by the community, creating a consistent brand style and logo is crucial. It represents your business and speaks to your audience.

Whether it’s a logo and a style that matches your business, or a name with a distinct piece of art, maintaining consistency across all your materials is key. You don’t need to break the bank either – platforms like Fiverr offer affordable logo and design services for less than $50.

Up-to-Date Website

An outdated website can be detrimental to your business’s online presence and credibility. With today’s technology, it’s easy to update website text and photos, and it’s essential to ensure your website is mobile responsive.

Utilizing platforms like WordPress not only makes website updates seamless but also aligns with Google’s preference for mobile-friendly sites. By keeping your website up to date, you can enhance user experience and increase the likelihood of being discovered through online search engines.

SEO Setup

Search Engine Optimization is a critical component of ensuring your website is discoverable by potential customers. Without proper SEO, your website may not appear on search engine results pages.

Implementing basic keyword setup and research can significantly improve your website’s visibility, making it easier for potential customers to find your business.

Setting up an SEO-friendly website is the first step towards utilizing more advanced strategies like blogging and keywords to drive additional traffic.

Clear Messaging

Are you effectively highlighting what makes your business stand out? Transparently conveying your message through real testimonials, images, and differentiation is instrumental in establishing a unique and relatable brand voice.

By showcasing the real people helping real people’ aspect of your business, you can differentiate yourself in a crowded market and build authentic connections with your audience.

Local Business Growth Setup

Ensuring your business is listed and updated across various online platforms, especially local and industry-specific sites, is essential for increasing online visibility.

Claiming and updating your business details on platforms like Google, Facebook, LinkedIn, Yelp, and industry-specific sites not only helps potential customers find you but also conveys a consistent and professional brand image.

As you focus on implementing these five fundamental strategies, keep in mind that local marketing agency secrets can empower you to ignite your local business growth.

To truly understand how your business’s marketing stacks up, take the SMART Marketing quiz. Get customized recommendations and unleash your local business growth true potential.

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be smart, and these secrets are smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com