5 Proven Strategies to Attract More Clients into Your Sales Funnel

Your sales funnel is the path your prospects take from their first introduction to your business all the way down to purchasing your products and services.

Each touch point along this path follows your buyer’s journey and includes offers for them to take action, sign up, buy, and even refer you to others.

The key to success is consistently finding new people to enter your funnel.

Here are five proven strategies to attract more clients into your sales funnel every single day.

1. Be Consistent with Social Media Marketing

Posting daily on social media with a mix of content that informs, entertains, and encourages action is crucial. Use scheduling tools to maintain consistency, even during busy times.

Interact with prospects on your business page, personal profile, and within relevant groups. Dedicate time each day to engage with your audience, answer questions, and grow your community. Consistency builds trust and familiarity, making your audience more likely to take action when you make an offer.

2. Keep Your Offers Up to Date

Regularly update your lead magnets, services, and products to demonstrate your commitment to meeting your audience’s evolving needs and wants. Refreshing your offers shows that you care and are constantly improving.

Don’t be afraid to repackage or rename your services, create new products, or update existing ones. These changes will feel new and exciting to your audience, encouraging them to take action.

3. Communicate Your Offerings Clearly

Don’t assume that your audience knows everything you offer. Even loyal fans may not be aware of all your products and services. Regularly mention your offerings on social media and to your email list.

Strike a balance between entertaining, educational, and sales content to keep your audience informed and engaged. Remember, they can’t buy what they don’t know about.

4. Use Special Offers and Limited-Time Coupons

Introductory specials, such as a seven-day free trial for subscription-based services, can be effective but should be used sparingly. Overusing discounts may cause followers to wait for the next sale before purchasing.

Instead, consider offering exclusive discounts to specific audiences, such as webinar attendees or podcast listeners. Always set an end date for your specials to create urgency and encourage immediate action.

5. Leverage Your Current Customers

The likelihood of selling to an existing customer is 60-70%, compared to just 5-20% for a cold audience. Reach out to your warm contacts with friendly phone calls or emails to encourage them to take the next step.

Even if they’re not interested at the moment, they may know someone who needs your services right now. Don’t hesitate to ask for referrals. Send occasional “push” emails to those on the fence to provide the extra nudge they need to make a purchase.

Sales Funnel

Attracting more clients into your sales funnel requires a combination of creativity, consistency, and strategic thinking.

Show your personality, engage in online conversations, encourage email subscribers to interact, and produce engaging content like videos for your social media feeds. Remember, even the smallest activities can turn prospects into buyers.

But attracting clients into your sales funnel is just one piece of the puzzle when it comes to a smart marketing strategy. Let me ask you a question, do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz. Get customized results on how to get smarter with your marketing – you’ll learn exactly what YOUR business should focus on, get personalized recommendations on how to get the best bang for your marketing buck, and unleash your business’s true potential. It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be smart, and attracting clients into your sales funnel is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com