6 Benefits of Live Video to Grow Your Audience 

Are you still thinking about whether or not you should get into live video? 

If you’re on the fence about whether to invest in this online marketing strategy, you should keep in mind that it’s an extremely low-cost and popular way to grow and engage your audience. 

Here are the reasons you should be investing in livestreams.

Live Video Engages Your Audience

Live video offers a great way to engage your audience. Not only can they watch your video, but they can also comment and ask questions in real-time.

In this way, they actually become part of the content itself. 

You can reply to comments and answer questions to create an authentic personal experience, which is what gets your audience members coming back for more.

Live Video Is Easy For You

Live video is much easier to do than regular video marketing. There’s little planning involved and low production value. 

You can launch whenever you’re ready to go live and there’s no post-production required.

Livestreams where the host simply talks about a topic and takes questions and comments are extremely popular and engaging.

Live Video Is Easy For Viewers

It’s extremely easy for viewers as well. If they come across your livestream on their social media news feed, they can join you with just one click.

Create good descriptions with hashtags and an enticing title, and your content will be easy for your potential audience members to discover.

Live Video Has Many Opportunities To Engage

Because livestreaming is so easy to do, you can create more content to publish and attract new people.

Some streamers go for hours and hours, answering questions, talking on various topics, or just hanging out with their fans. Since it’s so easy to do, you can do it for hours per day and watch your audience grow.

Repurpose Your Live Content

With some platforms, you can record your livestreams and clip out bits to use later as regular video content. This allows you to get more out of your efforts and these pieces of content can be used for SEO.

Put them on YouTube or social media with good keywords so they’ll get found in searches.

Live Video Is Popular

Finally, you should be using live video to grow your audience because it’s exceedingly popular.

Marketing studies show that well over 50% of people in their teens, twenties, and thirties watch livestreams regularly, and this number is only rising as it becomes more popular.

63% of Millennials watch live streaming content regularly, making them the largest group of consumers of live content (Statista). They’re also the biggest creators of live video, FYI (Twitter Marketing).

What was once the domain of gamers is now popular with all demographics across the board.

Getting Started With Livestreaming

Are you ready to get started?

You can pick a platform, get ready, and start streaming right now. But even better, take some time to plan your live video strategy and work it into your overall marketing mix.

Identify your goals, get to know your target audience, and choose the topics you’ll discuss that will have the greatest impact on your viewers.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

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3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com