Digital Marketing for Therapists: Grow Your Practice with an Digital Magazine

Therapists are often some of the most compassionate and empathetic people around. But when it comes to marketing themselves and their practices, they can be hesitant, even downright resistant.

The truth is, marketing is essential for any therapist who wants to attract new patients and grow their practice. After all, you can’t help people if they don’t know you exist. That’s where the smart marketing system comes in.

Digital Marketing for Therapists

Hi, I’m Torie Mathis, marketing agency CEO, digital marketing coach at the Smart Arsenal, and the creator of the smart marketing system. In this post, I’ll walk you through how digital marketing, specifically through the creation of a digital magazine, can provide you with a clear and practical blueprint for growing your therapy practice.

Why a Digital Magazine?

A digital magazine may not be the first thing that comes to mind when you think of therapist marketing, but it can actually offer significant advantages.

Increase Brand Recognition and Credibility

By creating a magazine that showcases your expertise and insights, you can position yourself as a thought leader in your field. This helps establish your credibility and build your brand recognition among potential patients.

Patient Education and Engagement

A digital magazine can be an engaging and informative platform for educating patients on important mental health topics while promoting your services and expertise.

Cost-Effective and Efficient

Digital magazines are relatively low-cost and an effective marketing strategy. Once you have created the initial design and content framework, you can easily publish new issues on a regular basis with minimal ongoing expenses.

Steps to Create Your Digital Magazine

1. Define Your Target Audience and Content Focus

Before you start creating your magazine, know who you’re creating it for. Think about the types of patients you work with and the mental health concerns they likely have. Then decide on a content focus that aligns with your area of expertise and the interests of your target audience.

2. Determine Frequency and Format

Decide how often you’ll publish your magazine and in what format. Will you publish it quarterly, bi-monthly, or monthly? Will your magazine be a PDF that patients can download from your website or a digital flipbook hosted on a publishing platform?

3. Establish a Consistent Visual Brand and Tone

To ensure your magazine looks professional and cohesive, establish a consistent visual brand and tone. Choose a color palette, typography, and imagery that reflect your practice’s personality and values.

4. Create a Content Calendar and Brainstorm Content Ideas

With your target audience and format in mind, start brainstorming content ideas. Consider topics that would interest your patients, such as coping strategies, mindfulness techniques, or ways to improve communication in relationships. Then create a content calendar outlining each article and its publication date.

5. Design and Publish Using Digital Tools

Finally, bring your magazine to life using digital tools like Canva or Adobe InDesign. Ensure your magazine is optimized for digital devices with a mobile-friendly layout and clear navigation. Share your magazine on your website, social media channels, and email newsletter.

Integrate With the Smart Marketing System

Creating your digital magazine is just part of the process. The key is to make the magazine an effective part of your marketing strategy, and that means being SMART – Sales process, Message, Authority, Relationship, and Traffic.

Sales Process: Incorporate calls to action and lead magnets into your content to turn readers into paying patients.

Message: Craft a clear and compelling brand message consistent across all your marketing channels.

Authority: Establish your expertise and credibility through well-written articles and detailed author bios.

Relationship Building: Encourage reader engagement and build relationships via comments on social media and sharing experiences.

Traffic: Use SEO, social media, and other marketing strategies to drive traffic to your magazine and website.

Successful Example: Stephanie Robbins

Stephanie Robbins, a licensed therapist in Alpharetta, Georgia, successfully incorporated a digital magazine into her practice. By showcasing her expertise and providing valuable content, her magazine helped her establish herself as an authority in her field, attract new patients, and grow her practice.

A digital magazine can be a powerful tool for therapists looking to grow their practice and attract new patients. By showcasing your expertise, providing valuable content, and building relationships with readers, you can establish yourself as a leading authority in your field.

But a digital magazine is just one piece of the puzzle when it comes to a smart marketing strategy. Let me ask you a question: Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz at toriemathis.com/quiz. Get customized results on how to get smarter with your marketing – you’ll learn exactly what YOUR business should focus on, get customized recommendations on how to get the best bang for your marketing buck, and unleash your business’s true potential. It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business; You don’t even need a lot of time.

What you need is to be smart, and a digital magazine is smart for your therapy practice.

Ready to dive in? Start putting these strategies into action today and watch your practice grow!

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com