How Getting Google Verified Puts Your Business On the Map

Why Google Verification is a Must for Every Local Business

Have you noticed your business missing from Google Maps, or worse, found old, inaccurate information floating around online? You’re not alone, and it can feel as if you’re invisible to the very customers who WANT to find you.

The great news: there’s a fast, free, and super-effective way to boost your online presence and fix these headaches for good, verifying your business on Google.

Google verification isn’t a technical maze; it’s your golden ticket to more customers, greater control of your business info, and a serious boost to your credibility.

As Torie Mathis, marketing agency CEO and digital marketing coach, explains in her latest video, “verifying your business on Google is one of the easiest and most powerful things you can do for your business right now.”

Let’s break down why and how you should get started.

The Powerful Benefits Of Google Business Verification

1. Get Found Where It Matters
Verification puts your business on Google Maps and in search results right when customers are looking for you or the services you offer. No more missed opportunities or lost sales because people can’t locate you.

2. Build Trust & Credibility
A verified Google Business Profile makes your business look legitimate and professional. Customers are far more likely to choose a verified business over one that isn’t, because Google’s stamp of approval tells them you’re the real deal.

3. Manage Your Critical Info
When your business is verified, you control essential details like address, business hours, phone number, and more. This means fewer frustrated customers, fewer calls to the wrong number, and zero confusion about when you’re open.

4. Tap Into Game-Changing Insights
Google gives you free analytics showing how people find your listing, what actions they take, and even how many directly call you from your listing. Use these insights to refine your marketing and drive smarter decisions.

5. Respond and Engage With Reviews
Verification lets you reply to reviews, whether they’re glowing or need some customer-service love. Engaging with customers builds loyalty and shows you care.

6. Post Updates and Offers Directly
Google Posts enable you to share news, promos, or events right from your profile, helping you keep customers in the know and drive more visits or sales.

7. Crush the Competition
If your competitors aren’t using these free Google features, verifying gives you an instant edge in your local market, boosting your ranking in local searches.

How To Get Your Business Verified: Step-by-Step

1. Claim or Add Your Business Profile
Start by searching for your business on Google and claim the listing. If it doesn’t exist, create one.

2. Choose Your Verification Method
Google might offer you several ways to verify, including:

• Phone or Text: Get a code sent to your business number.
• Email: Receive a verification link in your inbox.
• Video Upload or Live Video Call: Show your physical location, equipment, signage, and proof of management.
• Mail: Google sends you a postcard with a unique code.

Make sure your business info (address, phone, and email) is correct before requesting your verification, and follow all instructions carefully.

3. Enter the Code and Get Verified
Submit your code or complete the video process. Once Google reviews your submission (which takes up to a week), you’ll be notified when you’re official. If something goes wrong, try another method or contact Google support.

4. Keep Your Info Fresh
After verification, review your settings regularly! Update your hours, add photos, respond to reviews, and use Google Posts to stay top-of-mind with your customers.

Troubleshooting & Pro Tips

If you hit a snag with verification, don’t stress. Torie suggests:

• Dropping a comment on the video for direct help
• Visiting the Google Help Community for crowdsourced solutions
• Contacting Google Support or making an appointment with a Google Advisor (Links in the video description!)

Plus, remember: verification is 100% free—ignore anyone asking for money to “help you get verified.”

Take Your Reviews To The Next Level

Once you’re verified, it’s time to gather reviews and boost your reputation! Torie’s offering a free Review Boosting Bootcamp to help you get set up, earn more positive feedback, and even handle negative reviews like a pro. Pick up done-for-you templates, scripts, and tools at toriemathis.com/getmorerreviews.

But getting Google Verified is just one piece of your smart marketing strategy. Let me ask you a question: Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz. Get customized results on how to get smarter with your marketing, you’ll learn exactly what YOUR business should focus on, get tailored recommendations for the best bang for your marketing buck, and unleash your true business potential. It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business; you don’t even need a lot of time.

What you need is to be smart, and getting Google Verified is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com