How to Repurpose Your Content for Maximum Reach and Results

As a business owner, you understand the value of creating valuable content to reach customers on various platforms. However, with limited time and resources, creating new content continuously can be challenging.

This is where content repurposing comes in. In this comprehensive guide, we will explore the concept of content repurposing, its importance, and 36 actionable ways to repurpose your content for maximum impact.

What Is Content Repurposing?

Content repurposing involves taking one piece of content and adapting it for use in multiple formats. For instance, you can transform a blog post into a video, an infographic, a podcast episode, and more, thus increasing its reach and effectiveness.

The Benefits Of Repurposing Content:

Repurposing content offers numerous advantages for businesses.

• Firstly, it allows you to reach a wider audience with your existing content.
• It helps you extend the lifespan of your content, saving you time and resources in the long run.
• Content repurposing provides an opportunity to experiment with different content formats, enabling you to identify what works best for your business.

36 Ways To Repurpose Your Content:

eBook Creation: Utilize tools such as Canva or Designer IO to create an eBook or PDF from existing blog posts.

SlideShare Presentation: Transform blog posts into engaging SlideShare presentations for sharing on platforms like SlideShare.com.

Infographics: Convert blog posts or data sets into visually appealing infographics using tools like Canva or Pictochart.

Video Content: Create videos from blog posts using resources such as your smartphone, Loom, or Canva.

Podcast Episodes: Repurpose blog posts into insightful podcast episodes using tools like GarageBand, Libsyn, or your smartphone.

Twitter Chat: Host a Twitter chat using topics covered in your blog posts or emails, engaging with your audience through a different medium.

Content repurposing is a powerful strategy that can significantly enhance your content marketing efforts. By implementing the tips and ideas presented here, you can start repurposing your content right away and witness improved results.

Remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business. What you need is to be smart, and content repurposing is undoubtedly a smart approach for your business.

But content marketing is just one piece of the puzzle when it comes to a smart marketing strategy.

Let me ask you a question: Do you know how your marketing stacks up?

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And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business, in fact, you don’t even need a lot of time.

What you need is to be smart, and content marketing is smart for your business.

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ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com