Long Tail Keywords: Your Secret Weapon in SEO

If you’ve ever felt overwhelmed trying to rank for highly competitive keywords, it’s time to shift your focus to a strategy that may yield better results with less effort.

Long tail keywords, the unsung heroes of SEO, could be your ticket to better rankings, more targeted traffic, and improved conversion rates.

What Are Long Tail Keywords Anyway?

Imagine you’re a loaded arrow aiming for the bull’s-eye of a target that is search engine rankings. Long tail keywords are your best bet to hit the mark. These phrases are typically 2-5 words long and are far more specific than general, high-competition keywords. They have a lower search volume, but they’re easier to rank for and can lead to a higher return on investment.

The Mighty Advantages of Being Specific

Less competition and more targeted traffic are just the tips of the iceberg. When searching, potential customers using long tail keywords are often closer to making a purchase, meaning you’re not just getting traffic—you’re getting ready-to-buy visitors.

Finding the Perfect Long Tail Keywords

Finding these golden nuggets involves some digging. Tools like Ubersuggest and Semrush are the shovels, offering you a wealth of related phrases. You can also look directly at search results or ask your customers directly what they would search for. It’s crucial to ensure these keywords have decent search volumes and relate to your business goals.

Long Tail Keywords in Real-World Scenarios

Ever searched for something specific, like how to fix shoulder pain, and ended up with a generic result? That’s a missed opportunity for businesses. 

Striking the Right Balance

Should you abandon all efforts to rank for broader terms? Not necessarily. The best approach is a mix. Rank for what you can, and balance it with what your target audience is actively searching for. It’s about meeting your customers where they are and ensuring your business shows up just when they need it.

Long Tail Keywords As Part of a Smart Marketing Strategy

Diving into the world of long tail keywords is just the beginning. There’s a wider marketing landscape to navigate and integrating long tail keywords effectively into your strategy can be profoundly impactful. But don’t let this be the end of your SEO journey. Utilize every tool at your disposal to optimize your online presence.

Remember, understanding the nuances of long tail keywords, how to find them, and how to utilize them within your content can drastically improve your SEO strategy. It’s data-driven and customer-focused, positioning you to meet the exact needs of your audience while driving organic traffic to your site.

But this is only part of your smart marketing strategy. Curious about how your marketing measures up? Take the SMART Marketing quiz to find out. You’ll receive personalized advice on optimizing your marketing efforts and discover new ways to make your business stand out.

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business; in fact, you don’t even need a lot of time. What you need is to be smart, and leveraging long tail keywords is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com