How a Small Business Can Create a Big Brand
Many small business owners will scoff at the mere mention of the word branding for their business.
The real truth is that all businesses – big or small – have a brand within them and need to harness its power. It’s a matter of finding a way to bring it out to make your company stand apart from your competitors.
Many small business owners neglect branding because they feel it’s not a needed element in their marketing strategy. But branding can help position you as the expert in your market – and it can catapult your profits upward.
Branding is what sets you apart from other companies offering the same type products or services as you. Your brand serves as an anchor when you speak to your potential customers. It gives them an idea of what you are about, and it cements a visual and a feeling about your business. By keeping your branding consistent these potential customers will begin to know, like and trust you, and want to do business with you.
Branding is the key that grows this relationship. Most people will choose to do business with the company or product they feel most comfortable with; they buy a mainstream brand because there is a feeling of trust. It is a mainstream brand because the company has been consistent with getting their brand message out again and again. Any business can do this too.
Branding is your logo, awesome customer service, the quality of the product you put on the market, and the buzz you generate in your market. The next time you watch television, actually pay attention to the commercials.
What are some of the brands you see in the companies that placed those ads on the air? State Farm insurance has a commercial jingle that says, “Like a good neighbor, State Farm is there.” It’s not only their jingle – but also a brand because it invokes feelings of trust in their target audience.
You can start the process of developing your brand now. Figure out what you want to be known for and develop a tagline or motto for your business.
What makes the store Payless shoes stand out from their competitors? The simple fact that the customer pays lessfor a pair of shoes than most shoe stores! They created branding right in their business name.
Branding is something every business owner should take seriously and think of as an investment to the future of your business. Figure out what your company or product’s strong points are and build from there. Let your business grow and get your company’s image developed by providing a brand to make you stand out from those you’re competing against. Your brand will grow the relationship with your potential clients and they will be ready to buy from you.
We build brands for clients big and small, giving them an identity that helps them claim their place in the market and attracts them raving fans and customers. If you’re ready to build a brand for your business we can catapult your image and your profits with an identity that flows through all of your materials and every touch with customers.
ABOUT THE AUTHOR: TORIE MATHIS
Torie Mathis helps entrepreneurs grow their business with Smart Marketing. She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com
I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy!
You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.
What you need is to be SMART.
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