The Power of Systems Over Goals: A Solopreneur’s Key to Productivity

Welcome back to the productive Solopreneur series. If you missed part one, don’t worry; we’ll get you caught up.

Torie Mathis dives into the battle for productivity and how it can elevate your sense of purpose and accomplishment in both business and life.

In the first video, she laid down the groundwork for boosting productivity – and in this second installment, she’s about to show you the game-changing key to unlocking your highest potential: systems over goals.

The Pitfalls of Goal Setting

It’s no secret that setting goals is a fundamental aspect of achieving success. However, Torie Mathis draws attention to the pitfalls of setting rigid and inflexible goals.

The major issue? Goals have an endpoint; until that endpoint is reached, there’s a constant sense of unfulfilled achievement. This relentless pursuit can make you feel like a failure and cause you to overlook the progress you’ve made.

The Power of Systems

This is where systems swoop in to save the day. Instead of fixating on a distant finish line, systems encourage daily progression, ensuring you hit milestones and continuously move forward.

Take the example of cleaning a house: a system involving a few small tasks each day maintains tidiness far better than a sporadic, full-day clean. This same approach can be applied to your business, focusing on daily outreach or other incremental tasks to ensure your goals are met consistently.

The Balancing Act

While goals do offer motivation and direction, they can be rigid and limiting. At first, the shift from goals to a flexible system might feel uncomfortable, as it appears to relinquish control.

However, this shift doesn’t mean abandoning your goals; it means refocusing on a process that’s more adaptable and conducive to your overall success. By concentrating on the continuous refinement of your systems, you can drive perpetual, incremental improvements in all aspects of your business.

Embracing Flexibility

The real beauty of systems lies in their flexibility. If something isn’t working as expected, a system allows for adjustments and shifts in direction without losing the skills you’ve already developed. With systems, you can pivot, adapt, and navigate through daily struggles with confidence, leading to a sustainable sense of contentment and productivity.

In the grand scheme of a successful solo business, the paradigm shift from goals to systems is a game-changer. It encourages you to find joy in the journey, rather than fixating on the distant destination. By focusing on continuous improvement and the development of flexible systems, solopreneurs can navigate the daily struggles of business ownership with newfound confidence and contentment.

And remember, this is only part of your smart marketing strategy.

Do you know how your marketing stacks up? Find out by taking the SMART Marketing quiz. Get customized results on how to get smarter with your marketing – you’ll learn exactly what YOUR business should focus on, get customized recommendations on how to get the best bang for your marketing buck, and unleash your business’s true potential.

It’s like having a personal marketing coach by your side! And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be smart, and system over goals is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

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3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com