Unlocking Engaging YouTube Video Ideas: 5 Powerful Sources to Grow Your Business

Tired of staring at a blank camera? Discover simple, strategic ways to create video content that connects, converts, and grows your business without ever asking, “What should I film today?”

Video marketing is one of the smartest moves you can make for your business, but let’s be real: staring down the lens and not knowing what to say can feel intimidating even if you’re naturally talkative. The truth is, random videos won’t fuel your business growth.

So, what should you create videos about? In this guide, inspired by Torie Mathis’s latest YouTube video on video content planning, we’ll share five goldmine sources for YouTube video ideas that’ll help you show up confidently and strategically for your audience.

Be sure to check out this video from Torie’s YouTube Channel and keep reading for actionable tips to end your “what do I film?” panic for good!

Video Content

Half the battle of using video to grow your business is simply knowing what to say. Winging it might work for a while, but as Torie shares, planning your videos brings next-level growth. With a content plan in place, you’ll…

• Create a video with a strategy, not just consistency.
• Align your videos with upcoming offers, product launches, or email campaigns.
• Never wake up on “recording day” and panic about your topic again.
• Have time to research, gather talking points, and deliver real value.

A simple plan takes the fear out of video and gives you and your audience a reason to keep showing up.

1. Start Close to Home

Your business itself is an endless well of video content. Create videos that introduce yourself and your “why,” share the story behind your business, and answer those FAQs that pop up again and again.

Maybe you’ll talk about challenges in your industry, spotlight your latest product, or tell the story of what inspired you to get started.

Don’t be afraid to show off what makes you unique, your journey, your expertise, and how you solve real problems for your customers. Give viewers a behind-the-scenes look or a closer peek at your offers. Personal and authentic always wins!

2. Become the Trusted Guide

Position yourself as an industry go-to by making videos on the latest news, trends, or even breaking down complex (or controversial) topics in simple terms. You can also discuss industry events, share takeaways from conferences, or host interviews with rising stars and experts in your space. Let your viewers know how staying tuned will help them navigate the industry’s twists and turns.

When you involve others, either through interviews or industry collaborations, you grow your reach while strengthening your credibility.

3. Social Media Following

Your audience is literally TELLING you what they want, just look at your social media feeds! Video ideas are hiding in your comments, questions, and direct messages. Organize a regular Q&A, address the hottest topics, or create demonstration videos that walk viewers through practical solutions (think: a health coach showing an exercise or a business coach sharing tax tips).

Be on the lookout for recurring themes and let those conversations drive your content calendar.

4. Your Blog Posts

If you’ve ever written a blog for your business, you already have content that’s perfect for video. Convert those posts into videos to capture a new segment of your audience. Some love to read, but plenty prefer to watch and listen. Updating and expanding on what you’ve already written is a fast way to create valuable, relevant videos without starting from scratch.

5. Dig Down

If you’ve covered a broad topic before, drill down and get specific! A general video about nutrition can be followed up with individual videos on keto, paleo, vegan, and more. A business coach who’s talked about legal structures can create videos detailing LLCs, S-corps, C-corps, and comparison guides. When you go deep, you demonstrate expertise and become the trusted resource in your field.

Don’t just skim the surface dive in and show your knowledge.

Get Inspired

As you create, watch how your audience responds. Which videos get the likes, comments, and views?

Let that data inform your next topics, and don’t be afraid to dig deeper where the interest is highest. And remember, getting comfortable on camera takes practice, so keep going!

Video Content is Just One Piece of a Smart Marketing Puzzle

But video content creation is just one part of a truly smart marketing strategy. Do you know how your marketing stacks up?

Find out by taking the SMART Marketing Quiz. You’ll get customized results on how to get smarter with your marketing, discover exactly what YOUR business should focus on, get spot-on recommendations for your best marketing moves, and unleash your business’s full potential. It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business, you don’t even need a lot of time.

What you need is to be smart, and video content is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com