Video: How to Leverage Newsletter Marketing as a Small Business
In this social media age, it’s easy to dismiss email marketing, especially the good old newsletter, but this is one digital marketing tool you do not want to dismiss.
But what is newsletter marketing? And how can a newsletter work for your small business? Is it even worth it?
In this video, I’ll cover these email marketing tips and more:
✓ Is email marketing worth it?
✓ What is a newsletter?
✓ Why create a newsletter?
✓ What are the benefits of a newsletter?
✓ Who is your newsletter for?
✓ How to use a content calendar for your newsletter
✓ How often should you send a newsletter?
✓ What do you say in your email campaigns?
✓ How do you get started with newsletter marketing
✓ How to promote your newsletter
✓ How to sell with your email newsletter
✓ How to get emails open (increase open rates)
✓ How to stay committed to sending a newsletter
If you have any questions about email marketing for small business – leave a comment!
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ABOUT THE AUTHOR: TORIE MATHIS
Torie Mathis helps entrepreneurs grow their business with Smart Marketing. She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com
I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy!
You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.
What you need is to be SMART.
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