Why You Need to Stop Looking for New Clients
It’s time to STOP spending your time looking for new clients. Why you may ask?
Well, consider this, most businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining your current and former customers, as well.
These are the people you already know to be a good sales potential because they’ve already bought from you!
The secret to business growth is to take the time to market new products to your existing customers and less time and money trying to sell your products to new customers. You will see a drastic change not only in your sales but also in your customer quality and branding your position.
Here are a few key ways to market to your current customers:
Stay in contact
You can stay in contact with your current customers by phone, email, e-newsletter, or even in person. By doing this, you maintain a relationship with them by continuing to build more like and trust, making them more likely to buy from you in the future. Be sure to introduce them to your products and services they may not know about in your communications.
After Purchase Assurance
Post-Purchase assurance is when you follow up with customers after they buy from you. Your customers should feel like they are being supported for the items they purchased. How often have you bought a product from someone only to feel completely abandoned?
Something as simple as a note saying “thank you” with your customer service or contact information can go along way to retain a great customer.
Guarantees & Deals
Always offer your current customers the best guarantees and deals you have going on. Show them how much you appreciate their business or even come up with a simple program specifically to reward your loyal customers. You can also create a preferred pricing program.
Using good business practices and upholding integrity, dignity, and honesty will go along way with your customers. Let’s face it; there’s a lot of shady business practices out there.
The more confident and safer you can make your customers feel, the more they will trust you, and that makes for an amazingly loyal customer.
Remember these three cornerstone ideas for a successful business:
- Quality service or product
- Offering useful services or products that solve problems for or enhance the quality of life for your customer
- Offer information your customers find interesting, educational or entertaining
Use this three-tier approach to educate your customers and to offer them real insight and information, and you will be rewarded with customer loyalty and business success.
You can explode your business growth when you stop spending all your time on new customers and start focusing your time and efforts enriching the relationship with your current customers.
As Jay Abraham says:
“Your best prospects are your existing customers. If you’ve been putting all your efforts into acquiring new customers, stop and divert some of your resources into reselling, upselling, cross-selling to those same customers. In every way possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
The Smart Arsenal can help you put together the resources and tools to do precisely that. You can educate your customers, and you can watch the benefits pay offer many-fold.
ABOUT THE AUTHOR: TORIE MATHIS
Torie Mathis helps entrepreneurs grow their business with Smart Marketing. She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com
I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy!
You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.
What you need is to be SMART.
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