3 Secrets to Better Customer Service

by Aug 4, 2019Marketing

Customer service is a pretty hot topic and can make or break your business.

LSM 3 secrets to better customer service with Torie Mathis

Consumers have little patience for lousy customer service and easily get tired of waiting in long lines, trying to get a live person on the line, going through an interrogation to return something or trying to communicate through a language barrier.

If you provide them with a simple, efficient, pleasant experience they will revisit your business over and over.

More importantly, they will tell everyone they know!

There are three secrets to good customer service, the first one we’re going to conquer is knowing exactly what YOU want. You are the captain of the ship and the visionary for the future of your business, so you need to have a clearly defined plan for your business and that includes customer service.

There are three main goals you need to consider:

1. It needs to be easy for your customers to do business with you. You can do this with advertised discounts, kiosks, your website and other technology based programs to help them shop.

2. Doing business with you needs to be a warm and pleasant experience. Your staff has to be knowledgeable, approachable, warm and patient. Your customers need to feel like they are getting a good value for their time and money. Perceived value goes beyond the price of the products and extends to their shopping experience.

3. Change your mind set and ask yourself “How can I NOT afford to do these things?”

This shouldn’t be a question of expenses, but making and keep happy customers.

Which these thoughts in mind you also need to take a few things into consideration when deciding on the actual programs and standards you’ll put into place.

 Share your customer service vision with the rest of your staff.

 Connect your incentive programs and bonuses directly to customer service.

 Monitor the level of customer service your staff is putting out.

 Know when you can ignore what your customers want.

 Continuously focus on your goals.

Now, that you know what you want you can starting thinking about how to meet those wants and create a positive customer service experience.

If you’re having a hard time deciding on what you want, the tools, resources and coaches in our Smart Marketing Vault can help you define the wants and needs of your company in relation to customer service.

If you're ready to grow your business with smart marketing you can:

1. Request a free consultation here for design and marketing services

2. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

3. Take a Smart Marketing Course or get access to the Smart Marketing Vault

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to create a business and life they love at toriemathis.com

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