As a small business owner, it’s important to know what your customers want. If you can give them what they want, they’ll be more likely to come back and do business with you again.

how to know exactly what your customers want


So how can you figure out what your customers want? There are a few different ways to do this, and it all depends on your business and what you’re offering.

Keep reading for some tips on figuring out exactly what your customers want!


How to Ask To Find out What Your Customers Want

If you’re a service-based business, one of the best ways to figure out what your customers want is to simply ask them. You can do this in person, over the phone, or even via email. Just send out a survey or questionnaire and ask your customers what they think of your services.

  • What do they like?
  • What don’t they like?
  • What would they change?

Asking your customers for feedback is a great way to get an idea of what they want and need from you.


How Your Competition Shows What Your Customers Want

Another way to figure out what your customers want is to take a look at your competition. See what they’re doing that’s working well and try to emulate that in your own business.

Of course, you don’t want to copy them exactly, but this can give you a good starting point. You can also look at reviews of your competition online to see what people are saying about them.

This can give you some insight into what customers are looking for and what they might want from you.


How Your Sales Show What Your Customers Want

Finally, take a look at your own sales numbers. See what’s selling well and try to figure out why. Is there a particular type of product or service that’s in high demand?

If so, that’s something you should focus on offering more of. Pay attention to trends and seasonal changes as well. This can help you anticipate what your customers might want in the future and adjust your offerings accordingly.

If you’re not sure what your customers want, don’t worry! There are plenty of ways to figure it out.

Just ask them, take a look at your competition, and pay attention to your own sales numbers. With a little bit of effort, you can easily figure out exactly what your customers want.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course


Torie Mathis | Learn Digital Marketing - imageTorie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at


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Torie Mathis | Learn Digital Marketing - image

I help solopreneurs & biz owners (like you) use digital marketing to get more clients + make more money without a big budget, a lot of time, or losing your sanity. And I make it easy! 

You don’t need crazy tech skills, buckets of cash, or dedicated staff to market your business. You don’t even need a lot of time.

What you need is to be SMART.

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