How Enneagram Personality Types Can Supercharge Your Business

Are you looking to get ahead in your business but feel stuck on how to optimize your strengths or manage your team more effectively?

The Enneagram might just be the missing key to unlock your entrepreneurial potential. In this article, we’ll break down the power of the Enneagram, explore each of its nine personality types, and discuss how understanding them could transform your approach to business.

What Is the Enneagram

If you’ve never heard of the Enneagram, you’re not alone. As Torie Mathis explains in her video, the Enneagram is a nine-pointed figure representing nine distinct personality types. Each type influences the way individuals relate to the world, make choices, and interact with others.

For business owners, the Enneagram is more than a personality test; it’s a powerful tool for self-understanding, team management, and creating a harmonious work environment. By recognizing your own motivations and triggers as well as those of your team, you can tailor your leadership and communication style to get the best results, fuel creativity, and foster productivity.

The Nine Enneagram Types

Type 1 – The Reformer

Driven by high standards and perfectionism, Type Ones are visionaries who inspire change and improvement. They excel in leadership but may struggle with flexibility and being overly critical. Famous examples: Martha Stewart, Steve Jobs, Michelle Obama.

Type 2 – The Helper

Known for their warmth, generosity, and people-oriented approach, Type Twos thrive in sales, marketing, and networking roles. Their challenge is setting boundaries and avoiding codependency. Famous examples: Dolly Parton, Mother Teresa.

Type 3 – The Achiever

Ambitious and driven, Type Threes are go-getters always striving to be the best. Their networking prowess and determination make them natural entrepreneurs, though they must be wary of burnout and superficiality. Famous examples: Oprah Winfrey, Tony Robbins.

Type 4 – The Individualist

Creative and emotionally in touch, Type Fours stand out for their innovation and self-expression. They can be moody and have difficulty finishing projects, but their creative genius is undeniable. Famous examples: Frida Kahlo, Prince.

Type 5 – The Investigator

Type Fives are intelligent, analytical problem-solvers who excel in research and resourcefulness, though they may be aloof and struggle with decision-making. Famous examples: Albert Einstein, Bill Gates.

Type 6 – The Loyalist

Responsible and reliable, Type Sixes shine as team players and behind-the-scenes organizers. Their main hurdle is overcoming anxiety and indecision. Famous examples: Mark Twain, Jennifer Aniston.

Type 7 – The Enthusiast

Optimistic, spontaneous, and adventurous, Type Sevens bring energy, risk-taking, and fun to their businesses. They need to work on focusing and avoiding impulsiveness. Famous examples: Richard Branson, Robin Williams.

Type 8 – The Challenger

Confident and decisive, Type Eights thrive in leadership and demanding roles. Their strength can become domineering if not tempered with empathy. Famous examples: Martin Luther King Jr., Serena Williams.

Type 9 – The Peacemaker

Easygoing and compassionate, Type Nines are big-picture thinkers who excel at mediation and delegation. Their challenge is asserting themselves and staying connected to their work. Famous examples: Barack Obama, Audrey Hepburn.

Discover Your Enneagram Type

If you’re ready to see which Enneagram type you are, there are plenty of free online tests, such as YourEnneagramCoach.com and EclecticEnergies.com, or you can work with a certified professional for deeper insights.

As Torie Mathis mentions, even small shifts in results over time can be quite revealing and applicable to real-life growth and leadership.

Which Enneagram Type Makes the Best Entrepreneur?

After reviewing the strengths and weaknesses of each type, the answer isn’t as simple as picking one “best.” Entrepreneurship can be successful for every personality type if you play to your strengths, mitigate weaknesses, and surround yourself with the right support.

But personality is just one piece of the puzzle when it comes to a smart marketing strategy. Let me ask you a question: Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz. Get customized results on how to get smarter with your marketing. You’ll learn exactly what YOUR business should focus on, get tailored recommendations for maximum impact, and unleash your business’s true potential. It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business; in fact, you don’t even need a lot of time.

What you need is to be smart, and understanding your Enneagram personality is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com