Unleashing Your Unique Voice: Stand Out in the Sea of Content

In the crowded landscape of the internet, where content of every imaginable type fills every corner, finding your unique voice is the key to standing out.

Whether you’re a small local business or a content creator, breaking through the noise and connecting with your audience requires more than just regular content creation.

It demands a strategic approach that highlights what makes you different. In this guide, we’ll explore ten actionable ways to make your content stand out, with insights from successful creators who have done it.

Finding Your Unique Voice

The journey to standing out begins with discovering your unique voice. Your voice is a blend of your writing style, tone, choice of words, and branding elements. Think of influential figures like Gary Vaynerchuk, whose authenticity and distinct communication style have set him apart.

Gary’s unfiltered approach, complete with his characteristic language, shows that being true to yourself can resonate deeply with your audience. So, how can you find your unique voice? Reflect on your style, tone, and what makes you authentically you.

Getting Personal

To forge a deeper connection with your audience, don’t shy away from sharing personal details. This approach helps build a relationship and makes you more relatable. Mel Robbins, a well-known author, strikes an excellent balance in her content by sharing snippets of her life alongside her motivational tips. The key is to blend these personal insights with your regular content, creating a captivating narrative that keeps your audience engaged.

Mastering Storytelling

Being a storyteller is not just an art; it’s a strategic move that can make your content more engaging. Every story you tell is unique to you and can captivate your audience. Tenhundred, an artist known for his vibrant storytelling through videos, exemplifies this approach.

His compelling narratives, filled with his artistic process and challenges, foster a deep connection with his audience. Think about how you can weave storytelling into your content to keep your audience coming back for more.

Embracing Specificity

Instead of spreading your content too thin, focus on specific segments of your market that aren’t being addressed. Sean Cannell from Think Media embodies this strategy. By concentrating on a dedicated niche – helping creative entrepreneurs grow on YouTube – Sean has experienced significant growth. Evaluate whether your content could benefit from more specificity, allowing you to become a key authority in your niche.

Industry Know-It-All

Staying informed about industry news and trends positions you as a reliable source for up-to-date information. Brock Johnson is a perfect example of someone who has mastered this.

His expertise on Instagram makes him a go-to figure for updates and trends, helping him amass a loyal following. Consider how you can position yourself as the know-it-all in your field by staying well-informed and sharing timely insights.

Innovative Brainstorming

Idea generation is integral to creating standout content. Take a page from Zach King’s book, who utilizes collaborative brainstorming sessions with his team to foster creativity. These sessions can uncover innovative ideas that set your content apart.

Experiment with brainstorming techniques, involve others, and filter through ideas to find unique concepts that will captivate your audience.

Being Controversial

Sometimes, taking a different angle or a controversial stance can capture attention. JP Sears, known for his satirical videos, effectively uses humor and a distinct point of view to make his content go viral. Think about the topics in your industry that might benefit from a fresh perspective or a bold statement, drawing more attention to your content.

Seeking Inspiration

Look beyond your industry for inspiration to ensure your content remains fresh and unique. Virginia Kerr learned this the hard way but eventually found her voice by seeking inspiration outside her niche.

Explore different sources of inspiration from your life, the arts, or even everyday interactions to invigorate your content with fresh, novel ideas.

New Platforms

Early adoption of emerging platforms can set you apart from others in your industry. Gary Vaynerchuk is renowned for his willingness to explore new platforms like Snapchat and TikTok. Consider dedicating a small portion of your efforts to experimenting with new digital spaces, giving you a head start should those platforms rise to prominence.

Trying Something New

Lastly, make it a habit to try new things with your content. Taking risks can lead to discovering innovative strategies that make you stand out. Dan Thomas on Instagram exemplifies this by combining bold visuals with engaging business insights. Remain open-minded, constantly look for new approaches, and incorporate unique elements into your content.

Standing out in the crowded digital landscape is crucial for success, and your unique voice is at the heart of it. But Unique Content Marketing is just one piece of the puzzle when it comes to a smart marketing strategy. Let me ask you a question, Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz. Get customized results on how to get smarter with your marketing – you’ll learn exactly what YOUR business should focus on, get customized recommendations on how to get the best bang for your marketing buck, and unleash your business’s true potential. It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business you don’t even need a lot of time.

What you need is to be smart, and unique content marketing is smart for your business.

If you're ready to grow your business with smart marketing you can:

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ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com