Why Newsletter Marketing is Still a Smart Move for Your Business

Why Newsletters Aren’t Dead

In the world of digital marketing, some claim email newsletters are outdated, overshadowed by the glitz of social media. But the numbers tell a different story.

With nearly 4 billion people using email daily (and projected to grow even more), newsletter marketing remains a robust and algorithm-free channel you control 100%.

Unlike social media, where shifting algorithms can silence your message, your newsletter lands right where you want it: in your audience’s inbox every single time.

Not only is email marketing widely used, but it also delivers serious results, statistically bringing in a staggering 4200% ROI.

And when it comes to driving actual purchases, the comparison is dramatic: only 12.5% of consumers have bought through social media, while 60% have purchased as a direct result of email communication.

What Exactly is a Newsletter

A newsletter isn’t just another email, it’s a consistently scheduled touchpoint that grows brand awareness, nurtures leads, and spotlights your latest products and services.

If you’re looking for a way to build authentic relationships and keep your audience engaged with updates, tips, and exclusive deals, a newsletter deserves a top spot in your marketing toolbox.

But should you bother? Absolutely! Newsletters are designed to build trust, showcase your expertise, boost sales, and consistently remind your audience why they should stick with you. By providing valuable content, you transform casual subscribers into lifelong customers.

Setting Up Your Newsletter

Success starts with knowing your audience. Ask yourself: Who are you writing to? Why should they care? What problems can you help solve? What makes your business unique? With these basics sorted, brainstorming content gets much easier.

Here are winning content ideas:

• Share recent blog posts to drive traffic to your website.
• Announce new products or services to spark buzz.
• Offer deals and exclusive discounts your email subscribers can’t get elsewhere.
• Provide industry trends and valuable tips that establish your authority.

Don’t forget to include links to helpful resources, entertaining social media content, and any exciting news about your business.

A content calendar is invaluable here. Plan monthly or weekly themes, incorporate seasonal events, and align promotions with your customer’s needs.

Set yourself up for success by batching content creation and using email automation tools like Mailchimp or Constant Contact saving you time and reducing stress.

Getting Your Newsletter Opened and Read

Getting your emails seen doesn’t happen by accident. Optimize your newsletter with attention-grabbing subject lines, add emojis, ask questions, or tease juicy details. Experiment with different times and days to see when your audience is most responsive.

Your content must be relevant and valuable. When your audience sees clear benefits and actionable information in every send, they’ll stay subscribed and engaged.

Find the ideal frequency for your audience, too often, and you risk unsubscribes; too infrequent, and you risk being forgotten. Test, track results, and adjust as needed.

Using Your Newsletter to Sell

Beyond education and engagement, newsletters are powerful sales tools. Always include a clear call to action, whether it’s a buy-now link, a special offer, or a free trial.

Social proof, such as testimonials and customer stories, boosts credibility and increases conversions. Stay consistent, keep it interesting, and your newsletter will drive real results for your business.

Promoting Your Newsletter

Promote your newsletter everywhere on social media, your website, your email signature, and even through lead magnets like downloadable guides. Stick to your content calendar to stay organized and prevent missed opportunities.

Consistency is key. Batching content, creating in advance, and using automation make it easier to keep showing up for your subscribers, even when you get busy.

But newsletter marketing is just one piece of the puzzle when it comes to a smart marketing strategy. Let me ask you a question: Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz. Get customized results on how to get smarter with your marketing you’ll learn exactly what YOUR business should focus on, get personalized recommendations for the best bang for your marketing buck, and unleash your business’s true potential. It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business, you don’t even need a lot of time.

What you need is to be smart, and newsletter marketing is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com