Why You Need Video Marketing for Your Business NOW

Are you still on the fence about using video for your business? You’re not alone.

Many business owners wonder if video marketing is really worth the investment of time and money. The answer? Absolutely! Video marketing is one of the most powerful, engaging, and accessible tools you can add to your marketing toolbox.

If you want to connect with your audience, build trust, and increase your sales, the time for video is now!

And to make things even easier, here’s the video where I break it all down:

Watch: Why You Need Video Marketing

The Unmatched Power of Video

There’s a reason why video is called “king” in today’s digital world. It’s visually stimulating and so much easier to consume than endless blocks of text. In a world where people are constantly being bombarded with information, grabbing – and keeping – someone’s attention is more valuable than ever.

Video does just that. Whether it’s a short explainer video or a long-form brand story, video content shines at communicating complex ideas in a simple, engaging way your audience will actually pay attention to.

Plus, with the rise of video consumption on mobile devices and social media, your ability to reach new audiences has never been greater. Did you know videos generate 1,200% more shares than text and images combined? That’s a game-changer.

25 Reasons You Need Video in Your Marketing Strategy

Curious about the full impact of video? Here’s just some of what video marketing can do for your business, according to the video:

1. Capture Attention Instantly

Video is the most popular format online, with billions of daily views on platforms like YouTube. It’s inherently attention-grabbing, offering a chance to stand out in a sea of content.

2. Communicate Clearly and Quickly

Videos make your message easier to understand and more digestible. You don’t need to be a professional; with today’s tools and even just your smartphone, anyone can create compelling videos.

3. Build Trust and Credibility

Seeing a real person on video creates emotional connections that text just can’t match. Trust leads to sales and loyalty.

4. Showcase Your Products in Action

Video demonstrations reveal features and benefits that static images or descriptions never could.

5. Enhance SEO and Website Engagement

SEO, Search engines love video. Adding optimized video content can boost your rankings, keep visitors on your site longer, and drive more traffic.

6. Create Evergreen and Shareable Content

Videos live forever online and are highly shareable, meaning your reach goes further with every post.

7. Drive Leads and Sales

With persuasive calls to action, videos can motivate viewers to take the next step – whether it’s signing up, buying, or sharing.

8. Tell Your Brand Story

Video gives you a dynamic way to connect emotionally and share your unique journey with your audience.

9. Educate, Inform, and Entertain

From how-tos to explainer videos, your content can both teach and delight, making you helpful, memorable, and share-worthy.

10. Build Relationships and Stay Top of Mind

Collaborate with other businesses and stay visible with regular, fresh video content.

Getting Started is Easier Than You Think

You may be worried about the effort, time, or technical know-how. The truth is, the barrier to entry has never been lower. Powerful tools make high-quality video accessible to everyone, and free platforms mean you can publish and reach thousands without spending a dime. You don’t have to do it all at once – start small, repurpose existing content, and build from there.

Make Video Marketing Your Next Smart Move

Video marketing is more than just a trend—it’s how smart businesses connect, convert, and compete in today’s digital landscape. Missing out means leaving engagement, sales, and brand equity on the table.

But video marketing is just one piece of the puzzle when it comes to a smart marketing strategy. Let me ask you a question: Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz. Get customized results on how to get smarter with your marketing – you’ll learn exactly what YOUR business should focus on, get customized recommendations on how to get the best bang for your marketing buck, and unleash your business’s true potential. It’s like having a personal marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business; you don’t even need a lot of time.

What you need is to be smart, and video marketing is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com