How to Supercharge Your Business with Google Business Profile Posts

If you’re looking for a proven way to get more eyes on your business without breaking the bank, your Google Business Profile (GBP) might just be your secret weapon.

As Torie Mathis explains in this comprehensive guide, Google Business Profile posts are an incredibly valuable (and free!) way to connect with local customers directly on Google Search and Google Maps.

Whether you’re sharing the latest offers, company news, or just want to boost your credibility, leveraging the post feature of your Google Business Profile can help drive real business results.

Ready to become a GBP Posting Pro? Watch the full tutorial below and read on for all the step-by-step details!

Why Posting to Your Google Business Profile Matters

Your Google Business Profile isn’t just a static listing; think of it as a dynamic mini-website that puts your brand in front of searchers exactly when they’re looking for what you offer. Torie Mathis highlights how posts can serve as attention-grabbing mini ads, bulletins, or story snippets to showcase your brand’s personality.

Here’s why GBP Posts Are a Must:

• Appear directly in Google Search and Maps, where customers are already looking for solutions like yours
• Provide fresh updates, offers, and events to keep your profile relevant (and Google likes that!)
• Drive engagement with eye-catching photos, videos, and compelling calls to action

How to Create a Google Business Profile Post

Ready to get started? Torie Mathis breaks it down into super simple steps:

1. Go to business.google.com and log in to your account.
2. Select the business you want to manage.
3. Click “Add Update”.
4. Choose your post type:
   • Updates (news, changes)
   • Offers (special discounts)
   • Events (upcoming happenings)
5. Add high-quality photos or videos; visuals are key to drawing attention!
6. Craft a clear, concise, and exciting description. For events and offers, make sure all key details are included (such as dates and special terms).
7. Include a strong call to action (like “Visit Our Website,” “Call Now,” or “Get Offer”) to guide customers on what to do next.
8. Preview your post, make any tweaks, and hit “Publish”.

After posting, Google may review your update to ensure it complies with the content policy. If your post is approved, it will go live on Search and Maps for all to see!

What Should You Post?

Wondering what to share with your audience? Torie Mathis recommends these winning post ideas to keep your profile vibrant and your customers engaged:

1. Special Offers & Promotions

Grab attention with exclusive deals, promo codes, and time-limited discounts (e.g., “Get 20% off this weekend!”).

2. Business Updates

Share news about new hours, service changes, or important company announcements, think “Now Open on Sundays” or “Drive-Through Available.”

3. Events

Promote events you’re hosting or participating in (e.g., “Live Music Every Saturday at 7 PM”).

4. New Products or Services

Announce launches and showcase your expanding offerings (“Now carrying organic skincare products!”).

5. Behind-the-Scenes

Share what makes your business human! Post photos of your team, product creation, or your workspace.

6. Frequently Asked Questions

Address common questions and remove barriers for new customers. Use tools like Canva templates to create visually appealing FAQ graphics.

7. Reviews & Customer Stories

While you can’t post Google reviews directly, you can share screenshots of top reviews and thank your customers publicly; social proof wins every time.

Maximizing Your Results

• Post Regularly: Keep things fresh and engaging. A weekly update can improve both visibility and customer interest.
• Use Keywords: Sprinkle in those search terms your ideal customers might use to find you.
• Monitor Performance: Take advantage of Google’s Insights to see which posts are working best, and optimize from there.

Getting Help

Hit a snag? Drop a comment on the video, reach out to Google’s Help Community, or contact Google Support directly (links in the video description).

Get More Reviews and Accelerate Your Success

Posting to your Google Business Profile is just one part of smart, modern marketing, but there’s more! Torie Mathis invites you to join her Free Review Boosting Bootcamp, complete with step-by-step instructions, templates, and done-for-you landing pages so you can supercharge your review-getting game.

But posting to Google Business Profile is only one piece of the puzzle when it comes to a smart marketing strategy. Let me ask you a question: Do you know how your marketing stacks up?

Find out by taking the SMART Marketing quiz. Get customized results, recommendations tailored just for your business, and unlock your growth potential. It’s like having a marketing coach by your side!

And remember, you don’t need crazy tech skills, buckets of cash, or a dedicated staff to market your business; in fact, you don’t even need a lot of time.

What you need is to be smart, and posting to your Google Business Profile is smart for your business.

If you're ready to grow your business with smart marketing you can:

1. Sign up for weekly FREE Business Bytes with CEO, Torie Mathis

2. Get a SMART Funnel and begin to automate your marketing

3. Learn Digital Marketing with a Smart Marketing Course

ABOUT THE AUTHOR: TORIE MATHIS

Torie Mathis helps entrepreneurs grow their business with Smart Marketing.  She is a best-selling author, Army veteran, international speaker + trainer, and the CEO + Creative Director at Lake Shark Media. She also teaches entrepreneurs how to get smart with digital marketing at toriemathis.com